Audience Experience, Story and Strategy
In today’s fragmented media landscape, audiences engage with content across an ever-growing range of platforms, from streaming, social media and mobile apps to wearables and voice assistants. This diversity offers incredible opportunities for connection but also presents significant challenges. For creators and strategists, the task is no longer just about delivering a message; it’s about crafting cohesive narratives that resonate across these varied touch-points. As Marshall McLuhan’s adage reminds us, “the medium is the message”—and in this era of exponential creative output, that has never been more true. Yet, amidst technological advances and shifting user behaviours, the essence of connecting with an audience through compelling storytelling remains unchanged.Few embody this principle more than Jeremy Mendes, whose career reflects a deep understanding of the power of narrative in experience design. Blending technology, strategy, and storytelling, Jeremy creates intuitive user experiences that connect on both intellectual and emotional levels. His expertise spans traditional media, digital products, and immersive media, where he brings together human-centered design and multi-sensory storytelling to craft experiences that feel personal yet universal.
Jeremy’s work demonstrates a commitment to understanding not just how people interact with technology but why. Whether designing for web, mobile, or emerging platforms like AR and VR, his approach is rooted in empathy, ensuring that each touchpoint speaks to the audience’s needs and aspirations. Through thoughtful user research, prototyping, and usability testing, he refines every detail to create seamless, engaging, and accessible designs.
At the heart of Jeremy’s process lies his ability to bridge art and strategy. By mapping story arc, building personas, and integrating real-world feedback, he ensures that every experience aligns with both audience and project objectives. This balance of storytelling and strategic insight allows him to create digital works that don’t just engage audiences—they leave a lasting impact.
Jeremy’s work is a testament to the enduring power of connection. In a world where mediums continue to evolve, his approach reminds us that storytelling remains the thread that ties innovation to meaning, forging experiences that are not only innovative but deeply human.